Banco Galicia — UX Lead
UX leadership and staff augmentation for one of Argentina's leading private banks. Strategic research and team growth.
Hi, I'm Facu!
UX Lead & Senior Product Designer
Designing complex digital products for healthcare, fintech and enterprise platforms
+12 years solving users' problems from discovery to delivery across different environments
I'm a Product Designer focused on complex systems and information-heavy products.
I enjoy turning fragmented workflows and dense data into clear tools that help people make better decisions.
My experience includes healthcare platforms, pharma ecosystems, data dashboards and enterprise applications.
Areas of expertise
- UX for complex platforms
- Data visualization & dashboards
- Healthcare & pharma systems & products
- Enterprise UX
- Design systems
- UX strategy
+17
Years of experience
+25
Digital projects
13
E-commerce
sites designed end-to-end
7
Fintech clients
Wallet · CRM · UX Lead · Comms
Frávega Pay — UX Lead
UX leadership in the development of Frávega's digital wallet.
Banco Credicoop — UX Lead
Conceptual CRM proposals and corporate banking project.
Federación Patronal — UX Lead
Redesign of digital experiences at the leading Argentine insurance company.
Tecplata — UX Lead
Institutional portal design for port terminal.
Pre-sales participation
Collaboration on commercial proposals for strategic clients.
UX Lead — Acquisition
UX leadership of the Acquisition team. Referral and Free Trial programs.
Product Growth
Product strategy, UX/UI and roadmaps for educational platform.
User Research & Testing
Research strategies, testing and workshops for continuous improvement.
Design system
Team leadership to migrate and maintain the design system and component standardization.
Elea — Corporate ecosystem
Power BI dashboards, APx mobile app, content hub and conversational voice.
Click & Collect — Mall Plaza
Web app for logistics. UX/UI and product definition.
Cuidar — COVID App
Visual design of the official Argentine Government app for COVID-19 pandemic management.
Santander Río — Chile
Email marketing design and development on Salesforce Marketing Cloud.
BID — Tableau Dashboards
Look & feel for data visualizations and Tableau style guide.
Expedia — Dashboards & Extension
UI/UX for Chrome extension and internal dashboards.
TTEC — E-Learning Courses
Course design and development with Articulate 360. Content generation and UX/UI Design.
+15 E-Commerce — End-to-End
Over 15 online stores designed and developed end-to-end.
K12.com — Product Designer
Product design for K12 education platforms in the United States.
BCRA — UX/UI Consulting
Freelance UX/UI and front-end consulting for the Central Bank.
Banco Galicia — Visual & Web
Visual design for the bank's web and intranet. HTML+CSS.
Victoria Toloza Paz
Visual identity, campaigns, motion, editorial and web development.
AI in my daily workflow
AI seems inevitable. This is how I integrate it ethically and strategically into my daily work.
AI is part of my operational flow, from conceptual exploration to technical execution. I use it as an accelerator, not a replacement for judgment.
Prototyping and Conceptual Development
I work with Cursor and Loveable to quickly transform ideas into tangible prototypes. Validating hypotheses, exploring architectures and building technical foundations integrated with Figma.
Strategy, Content and Automation
Conversational AI to structure cases, synthesize research, organize documentation and automate repetitive tasks. An intellectual co-pilot that improves clarity and speed.
Visual Exploration
I integrate generative tools like Gemini, Adobe Firefly and ChatGPT to explore visual directions and create conceptual assets in early stages.
AI enhances existing processes. Strategic responsibility remains human.